At Magnify Metrics, we’re dedicated to empowering businesses of all sizes to elevate their marketing strategies and unlock their true potential for success. Our mission is simple yet powerful: to enable smarter decisions and maximize return on investment through insightful statistical analysis. With a focus on clarity and actionability, we provide measurement solutions tailored to meet the unique needs of each client. Our team of experienced analysts specializes in translating complex data into actionable insights that drive tangible results. 

Magnify Metrics was founded by Mert Canli, who brings over 12 years of experience from Meta, where he played a pivotal role in the development and growth of key advertising solutions such as Dynamic Ads, Instagram Ads, Collaborative Ads, and Managed Partner Ads. Mert co-led product strategy decisions for solutions tailored to particularly retail vertical. His tenure at Meta was marked by dedicated efforts to enhance measurement capabilities, resulting in a patent for a multi-brand attribution feature. Motivated by a passion for innovation and a desire to empower advertisers, Mert embarked on the journey with Magnify Metrics to democratize new-generation measurement solutions, primarily Marketing Mix Modelling, for the cookieless world, enabling advertisers to make more informed decisions.